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Who is REEF?

Welcome to REEF Distribution GmbH. A leading distributor for high-end 360° fulldome productions. For more than 17 years we have built strong relationships with digital planetariums, science centers and entertainment parks across the world. We are dedicated to cultivating relationships, mutual respect with our customers, business partners and employees. We work towards our customers’ satisfaction and constantly strive to additionally improve our quality. We love shows which send out an impressive message and leave a positive effect on the audience while being entertaining at the same time. This is, what we call emotional edutainment. Our mission is to change the world through education. Our sister company Softmachine Immersive Productions GmbH produced the first narrative fulldome show worldwide. Their shows communicate positive values, raise awareness for ecology, sustainability, animal- and human rights and an ethical economy. Reef and Softmachine want to make a significant contribution to a sustainable future. The Reef Distribution website offers their services solely to business clients (B2B).


Our Team

Dr. Peter Popp (CEO Reef Distribution)
Peter holds a PhD in Economics. After completion of a high-level management training at a German jet engine manufacturer he founded Germany’s first fulldome film production company Softmachine in 1989 and Reef Distribution in 2003.

Anuschka Hahn (Director Marketing & Distribution / Consultant)
Anuschka has a master’s degree in international economics. She has worked in marketing among other fields for German Sports Television and Phillp Morris International. Anuschka works as a consultant for various companies. At REEF she is responsible for the international market regarding sales and marketing.

Björn Jensen (VP Business Development)
Björn holds a Master Degree in German and English Literature and an International Business MBA. He worked on over 90 documentary and feature films before he joined REEF where he handles the Asian market, new business opportunities and international co-production.

Anna Stuk (Sales Assistant)
Anna successfully passed her Bachelor´s Degree in communication science at the Ludwig Maximilian University of Munich in 2019. She studied in Italy for six months, completing a semester abroad and working for a local radio station as a journalist. Furthermore, she not only developed her Marketing and PR skills within her work for the famous luxury fashion house Armani in Munich, she even helped a local Mexican agricultural company for 4 months as a marketing-expert.

Ermina Dadic (Office Management)
After completing her first degree in English in 2005, she began working as an German und Bosnian interpreter in the German Armed Forces. The German troops withdrew in 2007, which prompted her to change her profession and she started working for Daimler AG as a vehicle dispatcher. From 2016-2019 she studied English at the LMU, after that she started working at Reef Distribution in February 2020.

Uwe Lukatsch (Senior Technical Advisor)
Uwe first came into contact with fulldome-technology during his studies of “Digital Film Making”. His bachelor thesis was about stereoscopy in the dome. During and after his studies he worked on various projects for the film and TV industry, but his passion always remained 360° films. Since 2011 he is a permanent team member at Softmachine and supports Reef Distribution regarding technical matters.

Raúl Erdossy (Senior Creative Advisor)
Raúl is an ouside-the-box creative “madman” through and through. He has written, directed, edited and produced films, digital experiences and games that are entertaining and have also something to say. Since 2004, Raúl has often collaborated with Softmachine as a freelancer. As of 2020, he is a permanent team member. Raúl supports Reef Distribution with creative marketing concepts and their corresponding digital and/or analog execution.

Mario Betz (Designer and Media Technology Specialist)
Mario completed an apprenticeship as an audio engineer, a media designer digital/print and earned a bachelor’s degree in “Online Media” at the Furtwangen University of Applied Sciences and San Francisco State University. He worked in recording studios and for several internet agencies, including Digital-Advertising, Studio9 and Serviceplan.